Online Media

The purpose of this campaign was to drive clothes sales and footfall through promoting Kilo Sales as a fun adventure. This was decided following research that led to the company targeting young people who thrift for fun with their friends. As design lead, I came up with 5 concepts that coveyed this idea, below is the comic book concept that was selected. These can now been seen by over 40 shops across the country both online and in person. (Main poster and social media posts shown, bollard cover and banners can be seen on print media)

At these outdoor adventure centres, activities like climbing, archery, and canoeing help kids build confidence, resilience, and a sense of achievement. 

Through social media, I learnt to tell these stories by capturing the experience from both sides: the excitement and pride of the young people taking on new challenges, and the dedication and encouragement of the instructors guiding them.

Whether it’s a kid’s first time hitting the target, a team working together to paddle across the lake, or an instructor supporting someone to reach the top of the wall, each post shares a moment of growth and connection.

Click to see a few of my posts. View all work in the pdf below.

I created Instagram content for black-owned small business DeStress Body. Creating content for the business has allowed me to find new ways of relaying information in interesting ways in terms of transition and layout in order to keep the viewers attention.

A few months into my sales advisor role, I wanted to take on a bit more responsibility. There were some staff members that would also be responsible for promoting products, offers and events on social media, I decided to join in and build my editing skills. While putting posts up on the shop's Instagram, I learnt about insights and using them to create content that is more likely to gain interaction than not. Below are examples of the content I have made for the Instagram page, all of this content has either gone on their story or been uploaded as a reel.